Payment processor dominance varies by retail category. 46% and 34% of clothing stores, for example, use PayPal and Shopify, respectively, while under 10% use other processors like Adyen, Braintree, Square, or Stripe. However, in electronics, Stripe is the second most popular processor behind PayPal.
Enigma’s data can help you learn more about payment processor penetration of businesses across industries to help you better target and tailor offers to prospects and customers.