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Beauty and Personal Care - Annual Spend on Beauty Services, by Person

Ranked comparison chart showing state-level annual per-person spending on beauty services, with Massachusetts leading at $337 and Wyoming lowest at $96. Source: Enigma.

Annual beauty spending per person varies greatly by state. While Bay Staters are willing to spend $337 on beauty services annually, Wyomingites keep their beauty costs under $100 on average.

Enigma’s data can help you learn more about average ticket size across different states to help you better understand retail segments and target and tailor offers regionally.